Virtual Stadium

With the mission to transform lives through the power of sport, Paralympics Australia came to us in need of a new ‘Virtual Seats’ campaign, building on the success of their Tokyo 2020 campaign.

Our idea pushed the campaign further than just the purchase of a virtual seat. In an Australian fundraising first, we created an immersive Paralympics Australia Virtual Stadium for fans to play in and explore unique content, bringing them closer to the games than they could ever imagine.