Miniature Worlds

Our challenge was to help Qantas Insurance stand out from a cluttered insurance category that all looks the same.

The insight was that Qantas Insurance is the only insurance from the most trusted brand in Australia - Qantas. It's reputation and service is second to none and it comes with great benefits and Qantas Points.

So, we decided to create a new world for Qantas Health Insurance. This world was miniature, and used tiny characters to bring big benefits to life.