Staredown

Our challenge was to build online engagement for UFC fans in the weeks leading up to the big fight, building anticipation and more eyeballs on the night.

Our insight was that the pre-fight UFC contenders staredown moment was one of the most watched, intense, anything-could-happen moments in the tournament.

So, we took all the tension and drama of a real-life staredown and turned it into an addictive, challenging digital game that utilised camera, machine learning and AI technology.