Wayfinding.ai | Solving the wayfinding problem in retail

Wayfinding is broken. And retail feels it every day.

Customers wander. They double back. They ask the same questions. Staff get stuck giving directions instead of driving value. Up to 30% of a shopping trip is spent just trying to find things. One in three shoppers leave without buying what they intended. That’s not friction. That’s lost opportunity.

We think wayfinding should work harder. So we rebuilt it.

Not as static signage. Not as another screen pushing ads. But as a living layer of in-store support. One that responds. One that guides. One that behaves like your best team member-always available, never distracted.

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From signage to service.

Wayfinding is one of retail’s biggest frustrations, our approach turns it into a conversation.

A customer steps up to an interactive screen and meets a lifelike digital assistant. They ask a real question. Spoken. Natural. Human. Where’s this product? What can I cook tonight? What goes with that? And they get an answer. Instantly.

No wandering. No waiting. No awkward interruptions.

That’s wayfinding doing real work.

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When customers self-serve with confidence, staff get their time back. Time to engage. To recommend. To activate. Wayfinding stops being a cost and starts driving basket stretch.

The tech makes it possible.

Unreal Engine powers the high-fidelity digital human. LLM intelligence drives natural conversation.

Retail doesn’t need more signs.
It needs smarter guidance.

That’s the future of wayfinding.