Mascot.AI | Building healthy food habits for kids

Innovation solves real customer problems. And what problem more familiar to parents than trying to get kids to eat healthy meals, whilst staying seated at the table?

Because dinner isn’t just a meal. It’s a moment.
And for young families, it’s often the hardest moment of the day. Parents are juggling time pressure, budget pressure, and decision fatigue, while kids are tired, hungry, and ready to resist anything that looks like effort.

So we flipped the equation.
Instead of making dinner faster, we made it more fun.

We created Meal Chats – a playful, screen-free way to turn dinner into something kids actually want to be part of. At the centre is Peary, a friendly toy that uses LLM technology to have fun, safe conversations with kids about food. It tells jokes. Sparks curiosity. Builds anticipation. And keeps kids engaged while parents can get healthy meals on the table, without the tantrums.

But this isn’t tech for tech’s sake.
It’s technology with intent.

Peary learns preferences, helps kids choose meals, and turns dinner into a moment of collaboration, not conflict.

The kids toy Peary has built in AI guardrails to keep every interaction kid-safe and parent-trusted.

This is what leadership in AI looks like. Bold ideas. Real-world applications. Human-first outcomes. But delivered safely and responsibly.

Because the future of advertising isn’t louder.It’s smarter.And it belongs in the moments that matter most.